Freqo Compass · Guide
Real page speed: Core Web Vitals
A speed test in a lab tells you how fast a page could be. What counts is how fast it is for your real visitors, on their own phones and connections.
Why it matters
- Google uses the Core Web Vitals, measured on real Chrome users, as part of its page experience signals.
- A slow page loses visitors before it has even finished loading, especially on mobile.
The three measures
- LCP (Largest Contentful Paint): the time until the main content is displayed. Good: 2.5 seconds or less.
- INP (Interaction to Next Paint): how quickly the page reacts to a tap or a click. Good: 200 milliseconds or less.
- CLS (Cumulative Layout Shift): how much the page moves around while it loads. Good: 0.1 or less.
Google judges these values at the 75th percentile: three visits out of four must meet the threshold.
How to improve them
- Compress and resize your images, and give them a width and a height.
- Load only the scripts and fonts you really need, and load the rest later.
- Use caching and a fast host to cut the server's response time.
- Reserve space for banners, embedded content and ads so the page does not jump.
What Freqo Compass checks
- LCP, INP and CLS measured on your own visitors by the Freqo script, over 28 days, at the 75th percentile
- Pages whose server takes more than 1.5 seconds to answer
This is one of the 39 checks Freqo Compass runs on your site every week, each with an explanation of how to fix it. Discover Freqo Compass
Other guides
- Broken links and 404 errors
- Page titles and meta descriptions
- Sitemap and robots.txt
- Images without alternative text
- Canonical tags
- HTTPS, www and redirects
- hreflang and page language
No tool can guarantee a position in search results, and neither do we.